Framing farming: communication strategies for animal rights

Message Framing Strategy for Brand Communication

INTRODUCTION Message framing, a strategy of advertising message construction, is widely adopted in various forms of brand advertising campaigns. The hedonic principles of approach (happiness) and avoidance (pain), well established in motivation psychology, lay down the theoretical foundation upon which the core concept of message framing is developed (Wedell, 1997). The positive framing, center...

Animal rights protests build

Opposition to animal experiments in Britain appears to be extending beyond the labs to other businesses supplying them. Nigel Williams reports.

Smart Farming: Including Rights Holders for Responsible Agricultural Innovation

This article begins from the foundational premise that values are endemic to innovation. This premise goes against the dominant view in which innovation design (and to a certain extent governance) is seen as highly technical and objective work that addresses a narrow set of practical problems. Innovations not only solve design problems but they also reorder society, fostering particular distrib...

Animal rights, animal minds, and human mindreading.

Do non-human animals have rights? The answer to this question depends on whether animals have morally relevant mental properties. Mindreading is the human activity of ascribing mental states to other organisms. Current knowledge about the evolution and cognitive structure of mindreading indicates that human ascriptions of mental states to non-human animals are very inaccurate. The accuracy of h...

The issue of animal rights and human rights.